To get ready for the game we decided to create a Super Bowl – themed QR Code. The QR Code directs people to a mobile website that was built with iFlyMobi. The website is full of Super Bowl history, a Super Bowl quiz , game day recipes, and more!

If you are just as excited for the game as we are what are you waiting for?! Take out your smartphone and scan the QR Code below!

Go Patriots!

According to new research from Pew Internet, people are turning to their mobile phones to help them shop than ever before.

If you are still pondering whether it’s time to make changes your website, landing pages, and emails in order to reach the mobile audience, you may want to review some of the statistics in their report. Here are a few that stood out to me:

• More than 1/2 of adult cell phone owners used their phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.
• 24% of cell owners used their phone to look up reviews of a product online while they were in a store
• 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else

As the number of smartphone owners continues to rise, and people more acquainted and comfortable with the features in those devices, we can certainly expect to see there already impressive numbers rise further.

Smartphones and other mobile devices certainly are causing some folks to pause before buying an item. If that happens to them, is your company doing everything it can to reach the mobile shopper, to help them make the decision to purchase at that point?

If you need any advice or help in regards to how you can reach the mobile audience, we’d love to help! Here are a couple of solutions that may want to check out:

iFlyMobi — Mobile Website Builder

QReate & Track — QR Code Management

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In just a few days, my beloved New England Patriots will be facing the New York Giants in the Super Bowl. And while I will certainly be rooting heavily against New York in that game, that certainly will not stop me from heading to that State in order to meet with some mail and fulfillment service providers!

On Wednesday, February 1st, I will be speaking at a meeting of the Mailing and Fulfillment Service Association (MFSA) New York Chapter.

Presentation Overview

The presentation that I will be delivering is titled “How You Can Improve Your Own Marketing Efforts”.

I will focus on providing actionable items and intelligence that service providers can use to reach more prospects and generate more leads. Some of the main topics that will be covered include:

• Creating a marketing strategy and plan
• How to incorporate online marketing and content marketing into your effort
• Ideas for executing multi-channel marketing campaigns
• Ways to use social media and mobile marketing in your business

If you are in the New York area, I hope to see you there!

Event Details

When: Wednesday, February 1, 2012
Where: Club 101, 101 Park Avenue, (40th St), New York, NY

5:30 – Cocktail Reception
6:15 – Dinner
7:00 – Program

Need more information? Please visit the MFSA New York Chapter’s website >>

P.S. Go Patriots!

Below are some of the pieces that caught our attention over the past month. We hope that you enjoy them.

The Sam Adams QR Code Coaster

Qweekr’s: The QR Code Magazine

The Print Ad That Talks to You

St. Joseph’s University QR Code

Starbucks Incorporates QR Codes onto its Packaging

Scan the QR Code to locate a Post Office

Shop for Tools via the QR Code on the Direct Mailer

Big Truck, Big QR Code

QR Code used on Packaging for Game Board

Thus, it will be an on-going effort to find ways to ensure that traditional channels such as print still have an effective role in the marketing mix.

Below is a presentation that was delivered by our CEO John Foley, Jr. that discusses the topic “Integrating Print in a Multi-Channel World”. We hope that you find it helpful!

On a daily basis, I have the opportunity to engage with companies of all different shapes and sizes that provide inventory and fulfillment services.

Some of them are fulfilling thousands of orders a day for their company’s sales force; others are providing fulfillment services for their customers. Many of them are packaging and shipping marketing and sales collateral — binders, brochures, books, trade show displays, etc. — while others are fulfilling product orders that were placed by consumers.

But no matter what their situation might be, they nearly all face the same challenges.

Common Challenges in Warehouse Management

Companies that provide the service of managing inventory, a warehouse, and the fulfillment process often face the following questions:

• How accurate are their inventory counts?
• How can they monitor and improve their turnaround times?
• How can they automate their daily tasks?

A company’s ability to answer and accomplish those items is often directly related to the warehouse management software that they choose to use.

Succeeding with Warehouse Management Software

Many companies understand the importance of managing their warehouse inventory correctly, but too often they settle for simplistic programs such as Excel, Access, or Word documents to track their inventory flow.

While there are benefits to using these programs for specific tasks, they fail to add efficiency, consistency, and quality control to the process. This where the importance of using proven warehouse management software comes to light.

Not only can focused, inventory management software make organizing and tracking shipments and product output easier on your employees, but it can also help you generate valuable reports and analytics for your company and for your customers.

Also, by using an online software application, you can often get very close to a real-time inventory count situation, which should absolutely help to reduce unnecessary frustration in regards to backorders.

There are many other benefits that can come from fully utilizing an online, warehouse management software application.

If you are interested in how interlinkONE could help you out in that regard, register for a free demo of our solutions! Or, please click here to read more about our software.

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Can mobile marketing help you to grow your business? I’m happy to share the news that we’ll be answering that question during a free webinar. The theme will be “Making Money with Mobile”.

This webinar will take place on January 25th, 2012, from 2-3 PM Eastern Time.

We’ll be sharing information about mobile websites, QR Codes, and strategies for selling mobile solutions. Please join us! Simply fill out the form below to register:

Users can now easily insert Google Analytics tracking code into their mobile websites. This feature can be used in conjunction with the existing reports that are provided inside of iFlyMobi.

Below is a brief video on how this feature can be used:

If you’d like to learn more, simply head over to the iFlyMobi.com website >>

From January 23rd-25th, I will be in Las Vegas for the 2012 PODi AppForum. If you will be attending too, let me know! I’d love to meet up with you.

I sat down in front of the camera to discuss what I’m looking forward to in regards to this year’s show. Enjoy!

While I’m there, I’ll have the chance to deliver a presentation on January 24th the topic of “How to Transform Your Business into a Marketing Services Provider“.

I promise that this session won’t contain any fluff — from the beginning to the end, I will share inspiration that you can take home to help your print business grow! I’ll be sharing case studies, strategies, plans, campaigns, and other ideas to help you succeed.

Click here to learn more about the PODi AppForum >>

I am quite happy to announce that interlinkONE and Grow Socially will be exhibiting at the Online Marketing Summit this year!

There are a number of reasons for the exclamation point at that end of that first sentence. Here are a few of them.

4 Reasons That We Are Excited About the Online Marketing Summit

• The Online Marketing Summit is being held in San Diego, CA. Here in Boston, we are expecting snow tomorrow.
• The theme of the Expo is “Integrated Marketing and Technology”. It’s being described as a place where attendees can “Experience first-hand emerging integrated marketing technologies that are changing the marketing landscape – discover social, search, email, demand gen, CRM, e-commerce, mobile, analytics solutions and more.” Yes, visit the interlinkONE and Grow Socially booth, and we promise that you will find that experience.
• We have a ton of enhancements for our products and services that we are excited to show off at the booth.
• We love talking to and learning from folks in the marketing industry… and there will be a lot of them there.

Are you planning on (or thinking of) attending the Online Marketing Summit? If so, let us know in the Comments! We’d love to make plans to meet up with you.

Additional Details

What: Online Marketing Summit 2012

When: February 7-8, 2012 (These are the Exhibit Hall dates. The conference runs from the 6th-9th.)

Where: Hilton San Diego Bayfront

Register: Just click here >>